3.0 The TZM's role in traffic safety

OVERVIEW

Target Zero Managers are responsible for the development, implementation, and overall management of local traffic safety programs. They monitor federal and state funded traffic safety projects throughout a designated area and collaborate with a diverse team of private, public, and non-profit stakeholders to effectively carry out proven strategies to reduce vehicular fatalities and serious injuries. They work closely with peers in analyzing complex problems and developing innovative solutions. TZMs help to lead a local task force represented by law enforcement, engineering, public health, and other community organizations. Examples of their work include:

• Coordinate public outreach and law enforcement participation for High Visibility Enforcement patrols.
• Give presentations at city council meetings to provide city leaders with traffic safety data and information about local projects to address identified needs.
• Facilitate a task force focused on traffic safety in the region, bringing together representatives from law enforcement and other stakeholder groups.
• Manage federal and state grant funding for traffic safety projects.
• Research grant funding opportunities.

TZM OBJECTIVES AND SCOPE OF WORK

The following activities make up the core of a TZM's objectives and work:

• Support traffic safety task force activities in the TZM's region.
  • Plan and Conduct monthly or quarterly task force meetings.
  • Maintain task force membership and develop new partnerships with local/regional/tribal stakeholders. This should include representatives from private, non-profit, and governmental entities, as well as community volunteers.
  • Develop and update annually a plan that includes a selection of issues that the task force has identified as priorities and countermeasure strategies that will be followed to address them.
  • Utilize the county or regional Law Enforcement Liaison in supporting task force priorities.
  • Participate in the planning of one recognition event or process per year to recognize people in the region who are selected by the task force for a traffic safety award.
• Coordinate High Visibility Enforcement and Media Campaigns
  • Determine funding amounts for each participating law enforcement agency.
  • Create and submit signed interagency agreements for each participating law enforcement agency.
  • Monitor interagency agreements for budget and performance.
  • Assist in the development and distribution of news releases and other strategies to educate the public about enforcement activities.
  • Conduct community outreach one week prior and during the statewide campaigns.
  • Develop High Visibility Enforcement and Media enforcement plans quarterly.
  • Develop localized media creative to support High Visibility Enforcement and patrols (not required for all enforcement activities).
• Community Outreach and Engagement
  • Generate awareness and news media around Target Zero Plan priorities.
  • Create unpaid media opportunities via social media, web, print, radio, and other media formats.
  • Submit, with the support of the WTSC, at least 1 letter to the editor article about a traffic safety issue to local newspapers per year in Region 11.
  • Conduct at least 2 presentations per quarter to community leadership groups to increase awareness of local traffic safety issues. Potential audiences include community coalitions, civic groups, PTAs, employers, task force agencies, local government meetings, etc.
  • Conduct at least 1 victim dedication event in your region per calendar year.